Great News, one of our websites; Designbit, has been featured in Web Designing Magazine. A professinal publication that supplies up-to-date web design news and showcases great design using tutorials and detailed breakdowns, It’s big in Japan.

Designbit has a full feature in the CSS Analysis section of the magazine.

Free Publicity Anyone?

We where approached by one of the authors Miki Ofuji whom supplied the print before it went live. We gladly gave it the thumbs up and shortly after it went to the printers.

Thanks Are Due

A big shout out to Miki Ofuji and Web Designing Magazine for the honour and also for sending us a free copy of the magazine which is proudly hung on the main wall of the office.

About Page Function

Your about page is not a frequently visited page but a web page that has one key role to play, its objective is to build trust and make your potential customer feel at ease about hiring your services or buying your product.

New Toaster Scenario

You are in need of a new toaster, likely scenario, so you surf around the Internet browsing websites and find a company selling the deluxe model with flashy lights, capable of 130 slices of toast per hour.

Your considering buying from the company, often the next step is to find out about the company, the about page is where the customer decides whether your company is trustworthy enough to do business with.

Building Trust

Trust is such a vital part of selling online and a professional looking website will help greatly, but its the about page that bears the grunt of this task.

You should outline a fair amount of information about your self and your company, here’s a few suggestions as to what information you could offer:

Overview

Ideally the first paragraph on your about page should outline who you are and what you do, your core product/service all in one small paragraph.

This summary is for the customer wanting a quick answer and with many customers this is all they need.

Who Are You

This should be a paragraph about the company, list your core business and your main service. “Toaster LTD, specialize in toaster supplies and sell a wide range of toasters”. If there’s a key person with a story on founding the company this may be worth sharing too.

Why You Sell This Product

This paragraph should outline your enthusiasm for the product you sell and give a reason as to why you sell it like “we believe in high quality products and think our high quality toasters can enhance your catering experience”.

Who You Sell To

Do you sell to other companies B2B (Business 2 Business) or do you sell to customers B2C (Business 2 Customer)? who’s your main demographic, if its a small group you could list there attributes positively. “selling to the switched on home chefs who appreciate fine food”. You could also list your geographical demographic; “We sell Globally”.

Your Location

State your country and county, but remember to put your full postal address and other details where they should be, on your contact page.

Business Longevity

If your an established business then state this, how long have you been trading for? whats the joint trading experience of your staff members?

Online Longevity

If you have an established web presence then state this, how long have you had a online presence and how long have you been trading online?

Staff Members

Make the company more approachable by listing your staff members, of course just the main managers would be good in the about page, if your a larger company you may want this paragraph to link to a “Meet the Staff” page. You could add a few thumbnail photos of their faces, a human face is a positive and trust building image.

About Page Summary

The about page should be a pick and mix of these paragraphs to suit the branding of your company, keep the paragraphs very brief and link the paragraphs to other pages for more detailed information, for example meet the staff or contact pages.

The about page is where your customers gauge a level of trust with your company and can make or break a purchase situation, this is a fundamental and expected page on any good website.

Award From Web Design Community

Fresh Coat of Paint is featured on the WebForumz homepage for winning their WOTM (Website of the month) web design competition.

Webforumz is a community of over five thousand design professionals and is well known as being one of the best forums in the design domain.

Website Competition

Web designers from around the world enter their websites before the judges whom pick the best ten out of the bunch, thankfully, Fresh Coat of Paint made it into the top ten.

From this point on the competition heats up, each community member is allowed one vote to decide who wins the award.

Winning Design

It has been very exciting watching the polls being counted and I am happy to report that FCOP won by quite a margin, with 42% of the votes.

Thanks Are Due

A big thanks to everybody who voted for Fresh Coat of Paint and supported us in this competition,we are very proud to have won and its great to get recognition for our design work.

So once again thanks to everyone that voted and to all those other websites that took part, good luck for next time.