Client: JSE
Industry: Electrical / Security / Communication Services
Project Overview: JSE are foremost an Electrical Services Contractor but have developed the business to provide a ‘ONE POINT OF CONTACT’ specialist services to Local Authorities, Sheltered Housing etc, in key area’s such as Door & Gate Entry,Warden Call, CCTV, Fire Alarm & Emergency Lighting System design, installation and maintenance.
JSE wanted a website that would present their services in a clear and concise way, reflect their professional image portraying the same manner and workmanship as their servicemen do in the bricks and mortar world.
The main objective for the website is to attract sales leads and inquiries from potential customers and to act as a communication medium between JSE and their demographic.
Branding:
The website has lots of white space which is easy to read , clean and clinical, reflecting the clinical electrical service work JSE undertake and allowing great readability. The blue is in 2 shades a lighter blue showing warmth and coolness, a darker signifying truth, power and reliability and even regal connotations worthy of trust.
The firey red / orange signify a flame or electric spark, confidence and passion. Red signals danger which reflects on the seriousness of the work.
The Fonts used are a mix of Serif’s for headings, echoing the traditional service values and longevity of the company and sans-serif for content areas that reflect the modern technology and precision workmanship.
Imagery reflects the services JSE provide and gives a dynamic walk through of the main areas of the website. The center of the design is reserved for logos showcasing the high level of training aquired, thus building trust with the potential customer.
Services Provided: Business Website
